This is tomorrow
I’m terribly bad and sticking with things. Somewhere along the line I always feel like I should just tear it down and start anew.
I hate the Juicy Fruit gum commercials. The ones where the nice, cheery guy is just trying to play a little song on his guitar and sing about how much he enjoys Juicy Fruit but then some TERRIBLE ASSHOLES come along and ATTACK the guy and break his guitar!
I mean, what the hell. What’s the message there — don’t like Juicy Fruit TOO much or vagrants will attack you and your musical instrument? Or that Juicy Fruit is HIP and perhaps HARDCORE and doesn’t want cheery guys playing the guitar associated with them?
Perhaps it’s that life is ultimately a quest. We’re all looking for something to love. For some of us it’s God, or work, or a girl, or even juicy fruit. But it’s a bit of a joke because, well, even if you’re lucky enough to find what you seek — to reach the point where you are so fulfiled that there’s nothing left to do but stand on the street and sing your love to the world — eventually somebody’s gonna come by and rough you up and take your guitar and leave you for dead.
And all he has left is half a pack of Juicy Fruit in his glove compartment, and that’s going stale. And his breath won’t smell like fruit for much longer.
Fuck I hate TV.
Tags:advertising blog juicy fruit commercial rants- Posted by Matt at 06:39 pm
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GV where are you? Pearle keeps telling us terrible stories of your untimely death. I’m pretty sure she killed you and harvested your sol, but this hasn’t been confirmed yet. Graphic-V will never leave us! He’s much better than you.
I think that the reason the terrible assholes in the Juicy Fruit commercial take exception to this dude singing on the street is because of what he’s actually saying. He’s not talking about how much HE loves Juicy Fruit; he’s talking about how much everyone else should love it. Like so:
“Juicy Fruit, it’s gonna move you, juicy soft, it gets right to you. Juicy Fruit. The taste, the taste, the taste is gonna move you.”
So the assholes are really just taking objection to the fact that this scrawny kid with a guitar is telling them what’s going to move them. I know I wouldn’t appreciate that, even if I did like Juicy Fruit (I don’t — it’s too fruity).
To be honest, I had a bit of a crush on the Juicy Fruit singer. I mean, really, he had it all — talent for singing and guitar, the cashola to be hanging out at some snooty ski resort, and face it: you know he always has gum.
But those damn ‘bad boys’ (let’s call them snowboarders) are complete asses. While I admire their sultry tall-dark-and-handsomeness, plus the danger aspect of “ooh, we could totally piss this guy off and make him cry, maybe!?”… I just can’t respect them.
Also… what the hell is with the new commercial, where he gets all digitally sucked into the street cleaner?
Lame, juicy fruit. Lame.
To be honest I like the commercials, but I don’tlike when he gets sucked up by the street cleaner. Its so disturbing that he singing a great song that justs ruins it. same with the ski resort even though its funny he smashes his guitar but I want him actully finsish the song then somthing happens to him.
C’mon people, these ads are hillarious! Aside from the marketer’s perspective of trying to change JF’s image for something more ‘new/exciting/edy/yadda yadda’ they’re effective because you remember them. Hell, if i saw this preppie wanker by the side of the street singing something so obviously lame and cheesey i would want to suck him into a garbage chute as well. The first thought i had while watching this ad was ‘Shut the hell up you loser!’ and then i has someone do it for me. This guy is so hateable because everyone can relate to having to put up with the guy who brings the guitar to the party and makes everyone listen to how much they suck.
Don’t you guys get it? Juicy Fruit is trying to change its image. For years, its jingle was a tongue-in-cheek reminder that Juicy “Fruit” is really about fellatio. An now those evil gay-bashers come along to destroy the “too gay” minstrel because his gay image might reflect badly on their machismo and their liking Juicy Fruit Red gum. By the way, the gay-bashers get the girls’ admiration in the ski chalet commercial and the minstrel gets only indifference from the girls, and aknowing smile from a too-pretty young business-executive in the street commerical. I think these commercials are loathesome, shocking and manipulative but I seem to be a voice in the wilderness.
I dunno…
All I Know Is the Gum gets a 7/10
the commerical a 7/10
and the song a 10/10